Brand protection and containment of digital fraud with interim measures

Summary

Action in litigation and urgent measures to contain digital fraud associated with improper brand use (impersonation, fake pages/profiles, and attempts to divert customers/suppliers), with preservation of digital evidence, fast cessation strategy, and preparation of interim relief when necessary. Mandate was conducted with evidentiary discipline and phased sequencing, to allow fast decisions without compromising dossier robustness for court, platforms, and relevant entities.

Contexto

Execution

• Preservation of digital evidence and chain of custody: collection and fixation of evidence (screenshots, URLs, records, and available technical elements), organization by events and version control, ensuring traceability for court use and takedown processes.
• Legal qualification of facts and risk map: framing of offense (improper brand use, unfair competition, and fraud/impersonation), priority definition, and urgency criteria.
• Cessation and removal strategy: notifications and removal requests through appropriate channels (including escalation with platforms/providers), cease and desist letters and evidence preservation, and legal communication plan to contain damages.
• Urgent relief and litigation plan: preparation of interim relief when necessary (fumus/periculum, requests, and evidence), and design of subsequent litigation plan (means, deadlines, and reputational risk management).
• Evidentiary dossier and enforcement readiness: consolidation of evidence pack and supporting documentation for judicial measures, urgent diligences, and institutional interactions when applicable.